Asus unveils ZenFone Max, ZenFone 2 Deluxe, Laser, Selfie in India

Asus’ ZenFestival in India even sure did came with a bang as the Taiwanese tech firm introduced a slew of new devices that would augment the rising ZenFone culture not only in Asia, but in the whole world.

There’s no denying that Asus has made a successful jump to the Smartphone industry. The company is known to be one of the pioneers in computing peripherals, and that triumphant tradition is now being exposed in their expanding line of handhelds. For one, the ZenFone is a dark horse in many aspects, and one particular notice is its processor. Rather than going with the familiar Qualcomm and MediaTek on some of their phones, Asus decided to go with PC-based chip Intel and surely, it didn’t disappoint the majority. Truth be told (and most likely very visible), Asus’ charge to a higher echelon is as steady as it gets.

Fast forward to the launch, Asus let the curtain fall down and unveiled the ZenFone Max alongside a trio of ZenFone 2’s called the Deluxe, Laser and Selfie. The Max’s main selling point will be its whopping 5,000mAh non-removable battery plus a 5.5inch IPS real estate with Corning Gorilla Glass 4 coating, 2GB of RAM, a choice of 8 or 16GB of onboard storage (expandable up to 128GB via microSD card), 13megapixel rear camera with f/2.0, laser autofocus and dual-tone LED flash and and Adreno 306 GPU.

Churning the ZenFone Max will be a quaint 1.2GHz Qualcomm Snapdragon 410 quad-core processor and it will coincide with Google’s Android 5.0 Lollipop OS and Zen UI.

On the other hand, the ZenFone 2 Deluxe is pretty much the hyped-up version of the ZenFone 2, flaunting what they call a “premium crafted polygonal” back casing and a staggering 4GB RAM. On the outside is a 5.5inch Full HD display screen and an option to go with a 2.3GHz Intel Atom quad-core chip (Z3580) or a 1.8GHz Intel Atom Z3560.

Hence the name, the Deluxe will also carry a spacious 64GB and 128GB of onboard storage. Still, it is expandable for yet another 128GB via microSD plus a 5GB free lifetime Asus WebStorage. There’s a 13megapixel clicker at the back, a 5megapixel with fixed focus and wide view snapper in front and the usual Dual microSIM capability, a 3,000mAh battery, Android 5.0 and ZenUI.

Meanwhile, the ZenFone 2 Laser is a tad smaller at 5inches (but still on High Definition and with Gorilla Glass), 2GB of RAM, 8GB/16GB of onboard memory and a 1.2GHz Qualcomm Snapdragon 410 SoC. The Laser’s selling point would be its gorgeous 5-lens camera with laser focus that would lock on its subject in less than a second. Also, Asus put in a “Super Resolution Mode” that stretches the pixels up to 52megapixels.

And last but certainly not the least is the ZenFone 2 Selfie. Announced back in Computex 2015, the Smartphone will core on a 64-bit Qualcomm Snapdragon 615 octa-core chip alongside 2GB/3GB of RAM and Adreno 405 GPU. As its name suggests, the Selfie has two 13megapixel cameras with laser autofocus, a wide 28mm focal length and dual-tone Real Tone flash, all in a block with a 5.5inch Full HD display screen and 16GB/32GB storage.

Although there’s no official word from Asus as to when the devices would reach the Philippine shores, the Asus ZenFone 2 Deluxe would play at around P16,000.00, while the Laser should be somewhere between P7,000.00 – P13,000.00, depending on the storage capacity.

The ZenFone 2 Selfie will haggle atleast P11,000.00. the ZenFone Max meanwhile will be priced come its October launch date.

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